Trial classes

See who's coming to a free trial, mark who came, and send follow-up messages automatically.

Growth and retention2 min read

The Trials page lists everyone booked into a free trial class and helps you turn those visits into enrollments. You mark who came, and FrontRow can send a series of follow-up messages until the family signs up.

Only owners and admins can open Growth.

See your trials#

  1. Open Growth in the menu, then choose Trials.
  2. The Trial list shows each guest, the class, and the date. Trials booked from your public pages or by the front desk appear here.
  3. Use the menu at the top of the list to show All trials or just one outcome.

Each trial has an outcome:

  • Coming up: the trial hasn't happened yet.
  • Came: they attended.
  • No-show: they didn't come.
  • Enrolled: they signed up.
  • Not joining: they decided not to join.

Mark how a trial went#

After the class, choose Came or No-show on the trial. If you marked the wrong one, choose the other button to fix it. If the family tells you they won't be joining, choose Not joining.

Marking a trial also starts the matching follow-up messages, if you've turned them on.

Set up follow-up messages#

The Follow-up sequences card lets you write messages that go out after a trial. There are three sequences:

  • After a trial they came to: starts when you mark the trial Came.
  • After a missed trial: starts when you mark it a No-show.
  • No decision yet: starts when the first sequence ends and they still haven't enrolled.

To set one up:

  1. Pick the sequence from the menu at the top of the card.
  2. Tick Send this sequence.
  3. Choose Add a step. For each step, set Hours after the sequence starts, choose Text or Email under Send by, and write the message. Emails also need a subject.
  4. Add up to 10 steps. Each step's hours must be the same as or more than the step before.
  5. Choose Save sequence in the save bar.

You can use placeholders that fill in for each family: {{guardian.first_name}}, {{student.first_name}}, {{class.title}}, and {{link}} (a link to sign up).

Messages stop once the family enrolls.

Pause follow-up for one family#

If you're already talking with a family and don't want automatic messages going out, choose Pause follow-up on their trial. Choose Resume follow-up to start again.